At Sprout Insights, we believe that great brands are built on a deep, human understanding. In a continent as diverse and dynamic as Africa, success belongs to brands that truly connect with people’s needs, behaviours, and aspirations.

Sprout is an African market research consultancy rooted in the belief that meaningful data leads to meaningful growth. We specialize in uncovering actionable consumer insights that help businesses make smarter, faster decisions. From startups to global brands, our clients trust us to deliver high-quality research that translates into real-world business impact.

Headquartered in Kenya and operating across East and Sub-Saharan Africa, we partner with companies seeking to explore new markets, enhance customer experience, launch or optimize products, test advertising concepts, and track brand health. Our approach blends modern research methodologies with deep local knowledge to ensure that every insight is grounded, timely, and relevant.

Whether you are entering the African market for the first time or looking to scale your brand across multiple countries, we provide the clarity you need to move forward with confidence. We don’t just deliver data - we deliver insights that shape strategy, drive innovation, and power long-term brand growth.

Our mission is simple: to help brands thrive by putting customers at the heart of every decision. Let us help you see Africa not just as a market, but as a mosaic of opportunities waiting to be understood.

Sprout - your trusted partner for market research, customer experience, and brand growth in Africa.